Hi! I’m Arturo ‘Pete’ Peralta,
an Art Director based in Las Vegas.
I'm a versatile and creative multidisciplinary professional who thrives on both tackling design challenges and leading a team. With years of experience managing and designing for diverse clients, I bring a strong strategic and artistic approach to any creative project.
Having my artwork on a magazine cover was always a dream of mine—and I achieved it 22 times.
Beyond that milestone, I had the rare opportunity to design the entire look and feel of the magazine from the ground up. From layout systems and visual identity to typography and tone, I built it all from scratch. It was my first time owning the creative direction of a full publication, and it was a defining moment in my career. I led the design and production of a bi-weekly magazine, overseeing every detail as 100,000 copies hit the press and reached readers. Total creative control.
Vegas Prime Magazine | Art Director
Successfully launched my first app, designing every element from the ground up—including marketing and social collateral. From characters and layout to colors and branding, I built the entire experience.
Art Director | Go Boldly
BEER,
WHISKEY &
Photography
I love working with beer brands. Specially when they send me free beer. From photography to label design - count me in!
I’m a creative handyman—whether it’s video editing, motion graphics, social content, marketing, or leadership and management, I’ve got it covered. But if you ask me what I love most? Designing logos.
